Kristin JohnsonFor years, the role of domain names in SEO has been treated as settled: Content matters. Links matter. Technical performance matters. But your domain extension? That’s just a suffix . . . right? Not quite.
Elizabeth AchantaExplore the graphic design tough question: Why don't leaders and clients see graphic designers as strategic?
Kristin JohnsonThe first thing many clients notice at Medicine Horse is the way a horse responds to them. Nervous energy is met with nervous energy, calm with calm. Under the guidance of therapist Margaret Kaelin, those interactions become the foundation for equine-assisted psychotherapy, a practice that helps people build trust, recognize patterns, and move toward healing.
Kristin JohnsonWhether seeking calm amidst chaos or clarity to guide future ambitions, meditation can be a grounding part of life at any stage. Its accessibility and growing popularity have turned it into a lucrative wellness category. The global meditation market is estimated to be worth $7.41 billion, encompassing products and services such as books, apps, courses, and retreats. Yet, Brooklyn-based Walden.US has carved out a unique niche by specializing in meditation furniture that marries comfort with functionality.
Liz AchantaFor millions of people, a DNA test from 23andMe or AncestryDNA ends the same way: you discover where your ancestors came from, maybe confirm your suspicion that cilantro does actually taste like soap, and then never think about it again. Ben Hunter thinks that's a missed opportunity.
Kristin JohnsonWhen Julie Myrtille moved to Austin from France, she wasn’t planning on opening a bakery. What began as a personal move became a professional turning point, giving Julie the chance to bring her background in classic French patisserie into an entirely new setting. She had trained in Paris in the traditional techniques of pastry making, from delicate viennoiseries and rich cakes to gluten-free creations that blend classic skills with evolving tastes.
Kristin JohnsonFor Chef Sullivan Phillips, the journey to becoming a chef was never a question. Since the age of nine, Chef Sullivan grew up watching his grandmother prepare meals for their family and community. This love of food and tradition continues to shape his approach to catering.
Kristin JohnsonNestled in the heart of Greenpoint, Brooklyn, Drama Club is a place where style meets storytelling. The store offers a curated selection of men’s, women’s and unisex clothing, footwear, jewelry, accessories, and home goods.
Liz AchantaWhen Jesse Rudicil started RudicilAI Lab Inc in Los Angeles, he had a straightforward mission: “Be the leader in medical, legal, and cellular AI technology.” His goal is to explore how artificial intelligence could support advances in areas such as patient care, legal processes, and cellular research. It’s early-stage, ambitious work, and much of it sits at the intersection of fields that don’t always connect easily.
Liz AchantaImagine a world where LGBTQIA+ pride isn't confined to a single month: where every day of the year holds significance, tells a story, and celebrates the rich tapestry of queer history. Today is Gay (www.todayis.gay) has transformed this vision into reality, creating one of the most compelling examples of how the .gay domain can serve as a powerful catalyst for social change.
Liz AchantaIn the heart of New England’s vibrant wedding and events scene, one name has come to stand for sophistication, creativity, and wholehearted inclusivity: A Touch of Class DJs. For over three decades, this Boston-based company has been helping couples bring their dream events to life: with high-energy DJing, stunning visuals, and a personalized approach that’s second to none.
Liz AchantaIn the heart of Minneapolis, Lucas Langworthy created something extraordinary with DearYoungerMe.gay: a digital sanctuary where gay fathers share intimate letters to their younger selves. What began as a simple idea is blossoming into a collection of powerful testimonials that offer both healing and hope.
Elizabeth AchantaThis vibrant online shop, owned by Kim Pinkberry, a Pansexual, Polyamorous, ADHD-driven artist from St. Paul, Minnesota, is more than just an e-commerce site — it’s a beacon of positivity and representation for marginalized communities.
Liz AchantaThe United States holds many diverse and welcoming communities throughout the country for LGBTQIA+ travelers. From bustling urban centers to serene coastal escapes, the U.S. has something for everyone. Keep reading to explore what we’ve decided are the Top 8 gay-friendly vacation destinations in the US!
William FoxChoosing a pet care professional is an act of trust. Families are handing over responsibility for a dog they love, along with access to daily routines and, often, their home. For Christina Persandi, founder of Happy Dogs in Los Angeles, that responsibility has shaped the business from the beginning.
Kristin JohnsonIncrease your online visibility, engagement, and success. Uncover top SEO tips for keyword research, content strategy, mobile optimization & more.
William FoxFor UK photographer Thomas Snowdon, exploration defines his work. His photographs capture the untamed beauty of Cornwall’s coastlines and landscapes, focusing on light, texture, and movement. What began as a creative passion developed into a business offering fine-art prints, short documentaries, and one-to-one photography workshops.
Kristin JohnsonIn today's digital age, personal branding has become more important than ever before. Individuals can create and promote their own brand to a global audience to help them find a job, promote their art, and connect with others. But video content creation, including vlogging, has emerged as the most powerful tool in this space.
William FoxIn a city as large and sports-minded as Los Angeles, it’s easy to assume that if people want to play something, there’s already a place for it. For the founders of Padel Up, that assumption fell apart when they went looking for a padel court and found . . . nothing.
William FoxThis lean and remote team is knee deep in building the future of software applications, and they use their website, Another.Biz, to communicate what sets them apart from other tech firms.
Liz AchantaEvery second, another domain name is registered. With over 350 million domain names already taken, the competition for premium domains is fiercer than ever. If you find the perfect domain, waiting even a day could mean losing it forever. These high-value domains—often short, memorable, and keyword-rich—are in limited supply, and once they’re gone, they’re often gone for good. Let’s explore why premium domains are so highly sought after and what you can do to secure the perfect one before it’s too late.
William FoxFrom displaying a sleek, well-designed e-commerce website to leveraging A/R technology, some of the best startup trends are no longer just available to high-tech startups. Now, business owners of all budgets have access to cool online tech that can make even small and new enterprises look cutting edge. More important, such trends and features can help streamline your business and help improve customer service.
Elizabeth AchantaBased in Venice, Italy, Paolo Fontana has developed product designs for countries all over the world.
Kristin JohnsonKeeping up with the latest developments in AI can seem intimidating, especially for a first-time business owner. But once you learn the basic AI productivity tools, you’ll be off to a great start. And if used correctly, you can appreciate the primary benefits of AI: to eliminate repetitive tasks, reduce errors and, essentially, save time.
Kristin JohnsonWhether you’re an aspiring entrepreneur, sole-proprietor or small business CEO − organizations can provide you with useful tips and resources as well as valuable networking opportunities to help you grow your business.
Kristin JohnsonYour website's domain name is more than just a digital address: it's a powerful marketing asset that can dramatically elevate your brand's perception and credibility. While many businesses overlook the importance of their web address, savvy marketers understand that a premium domain name is a strategic investment that pays dividends across multiple marketing channels.
Kristin JohnsonBefore Qi Wang launched Finance.wiki in Singapore, he kept seeing how frustrating it could be for people to look up information about financial companies. Users would search for something simple and end up wading through jargon or data scattered across multiple sources. Even straightforward comparisons often felt harder than they needed to be. The information was out there, but finding a version that made sense to everyday users was another story.
Kristin JohnsonIn an era where digital interaction is rapidly becoming the norm, the emergence and growth of online clubs are reshaping how we socialize, connect, and build communities. Adopting specific domain names, particularly the .club domain, is pivotal in this transformation. Here's a detailed look at why starting an online club is beneficial and could be the future of socializing.
Liz AchantaIn the realm of creative strategies and design, Bia Gaidys Design Studio has emerged as a beacon of hope for small entrepreneurs looking to turn their business ideas into consolidated brands that truly stand out.
Elizabeth AchantaAsking for a raise can be a daunting task for many, and graphic designers are no exception.
William FoxFrom displaying a sleek, well-designed e-commerce website to leveraging A/R technology, some of the best startup trends are no longer just available to high-tech startups.
Liz AchantaStarting a new e-commerce venture? You’re making a wise choice! Online sales have been skyrocketing and, according to Forbes, are expected to grow by 10.4% in 2023 alone. By 2026, the e-commerce industry is expected to take in a whopping $8.1 trillion worldwide. But with so many players in the e-commerce game, how can you help set up your business for success?
Kristin JohnsonA domain name can be the foundation or the end of a marketing campaign. If you’re toying around with the idea of a website or are at a loss concerning how to select a domain name, this is some rationale for selecting biz domain names over those of a .com.
Kristin JohnsonCouples usually start planning their wedding with a burst of excitement, then realise how quickly the process becomes overwhelming. Timelines compete with cultural expectations. Inspiration becomes a tangle of tabs. Vadim Kudriavtcev kept seeing couples struggle to bring everything together. It made him wonder why a celebration that means so much often felt so hard to organise.
Kristin JohnsonLearn the art of crafting powerful landing pages that convert visitors into customers and drive business growth. Discover key strategies for designing focused, high-converting landing pages to boost your online ad campaigns and organic traffic.
Elizabeth AchantaCityparking.nyc, the largest single parking garage operator in New York City, seeks to build an online presence that allows customers to be more self-sufficient with parking payments and reservations.
William FoxWhen founders start searching for a domain, they often find that the .com they want isn’t available or doesn’t feel right. That’s especially true for entrepreneurs outside the United States, where local naming conventions and global availability can clash. For TDM Health, a Serbian medtech startup working in the specialized field of Therapeutic Drug Monitoring, tdm.health felt like the address that matched the company’s identity without compromise.
William FoxHere, we share some birthday gift ideas for mom, along with the online stores where you can find them.
Kristin JohnsonIndependent physicians spend much of their time caring for patients, which leaves limited room for running a business. Private Physicians Alliance was created to make that part feel less isolating. The organization brings concierge and direct primary care practices together so they can share knowledge, compare lived experiences, and build workplaces that support the people who keep them running. It’s a grounded community that draws its strength from its members, not just theory.
Liz AchantaMany people look for support only when something already feels off, but Veo Health was created to shift that habit. The Atlanta-based company offers a physician-led wellness program built on early insight and consistent guidance. That outlook influences how Veo Health chooses to show up online, which is where many folks first meet them.
William FoxIn today's digital age, your online brand is your calling card and the first impression you present to potential customers and followers. It embodies your values, products, services, and unique elements that differentiate you from the competition. Want to know how to create an irresistible brand? Let’s take a deep dive into the branding process so you can take away actionable steps to get started quickly.
Kristin JohnsonNo matter how local or small-scale a business is, there are digital marketing strategies that can help it thrive, according to Justin Wenokur, a digital marketing specialist.
Kristin JohnsonHaving an artistic eye is one thing, but to pair it with a knack for entrepreneurship is quite another. Luis “Orlando” Blanco uses this powerful combination of skills for community-building as the creative behind the Visualist, based in New Bedford, MA.
Liz AchantaTis the season to be dotGAY! As the 2025 holiday season approaches, it's time to start thinking about finding the perfect gifts for our loved ones.
William FoxWhat a year it has been! And for small business owners grappling with cash flow, supply chain issues, and staff shortages, it’s been even more tumultuous.
William FoxIf there’s one thing Melbourne excels in—aside from unpredictable weather and sport, of course—it’s good food and drinks.
Liz AchantaIf you’ve ever considered joining a professional design association, you may have questions about whether it will pay dividends, and ultimately level up your career. It certainly helps to network, and a personal reference can be the difference between getting the gig or not.
William FoxMost small businesses owners recognise that, in this digital era, they need an online presence. But some struggle with whether they need an actual website of their own or whether a Facebook page is enough.
Kristin JohnsonSelling more than 2MM copies worldwide, Ninja Life Hacks is a childeren’s book series that touches on social and emotional themes like mindfulness, grit, and how to manage feelings like anger. Soon expanding into an animated series, Ninja Life Hacks helps children’s build self-confidence and prepares them for life’s challenges.
Kristin JohnsonSome learn from books, others learn from brunch. When it comes to self-improvement, Katrina Cohens believes that in order to make a difference in her clients’ lives, she has to meet them where they are most comfortable, be it through an online class or over eggs and mimosas.
Liz AchantaFor Elea Tsentzelis, working as an audio engineer, director and video producer was creatively fulfilling–especially when his sound team won an Emmy Award for their work with The Daily Mail–but he yearned for another creative facet to his life.
Liz AchantaAs a designer, the stereotypical expectation is that we are the creative masterminds of the workplace. But what happens when we don’t look like everyone else?
Liz AchantaWhen Ruchi Patel set out to build her design portfolio, she knew it had to do more than list past projects. It needed to reflect her work, her creativity, and the city that shaped her. The result is ruchi.boston, a personal site that showcases her UX skills while giving a nod to the place she calls home.
Liz AchantaToday, no matter what your product or business is — a new café, a piece of software, hand-crafted jewellery — you’ll likely want to devote time and money to digital marketing. Email marketing, social media, and online advertising all fall under this umbrella.
Kristin JohnsonThe word “club” resonates in so many areas that are relevant for brands, including sports brands.
Kristin JohnsonDesigned for both casual enthusiasts and seasoned connoisseurs, the Women Who Whiskey Club is a global network that brings together people who share a love for whiskey and a desire to explore the culture surrounding it. It’s much more than a social drinking club. It aims to reshape the traditionally male-dominated whiskey scene by providing a femme-friendly, welcoming space for everyone—especially those who have been historically excluded.
William FoxOn a spring afternoon in Portland, a crowd gathers for beer, music, and a shared sense of purpose. SheBrew is a craft beer festival that raises funds for the Human Rights Campaign while spotlighting female-identified brewers, LGBTQIA+ voices, and local entertainers. It’s a day-long event built on inclusion, celebration, and local pride. Its name lives online at a domain that says exactly what it is: shebrew.beer.
Kristin JohnsonChasing your passion is no easy feat. And for most people that path leads them to the startup life. Very soon, ‘eat, sleep, hustle, repeat’ becomes your life’s mantra. Sounds familiar? Research shows that startup workers admit to working over 80 hours a week, which is seen as the norm as compared to a normal 40-45 hour work day elsewhere.
Liz AchantaIn Scottsdale, Arizona, three craft beer enthusiasts host a podcast that supports their local brewing scene. Hoppy Craftsmen is a long-running show about Arizona’s beer culture, featuring brewery backstories, bottle shop picks, and taproom reviews. Their domain, hoppycraftsmen.beer, keeps things simple and unmistakably on-theme.
William FoxIn the Internet world, the ‘property’ that buyers vie for are domain names. And unlike the physical property market, there’s plenty of opportunity still out there for first time buyers and long-term investors alike to snap up some valuable online property.
William FoxBack to school season isn't just for students and teachers. It's also the perfect opportunity for businesses, creators, and educators of all kinds to tap into the energy of fresh starts, learning, and growth. Whether you're running a university, launching a creative workshop series, or building an online course empire, a smart domain name can help you stand out. That's where .courses and .study come in.
Kristin JohnsonAs a startup business, you wear many hats. From managing operations to working with customers and everything in between, it’s likely your plate is always full. But have you ever stopped to consider what you would do if a crisis hit your business? While no one likes dwelling on the negative, having a crisis communications plan in place is essential for safeguarding your reputation and mitigating potential damage if something goes wrong. And while you might think you may never face a PR crisis, in the internet era, these can happen quickly and stem from unexpected interactions—and it won’t matter how big your business is in the eye of the public.
William FoxA domain name is your business’s online address. It gives visitors the directions to find you and provides a digital front door to your brand. To make this a smooth experience for your customers, choosing the right domain is crucial. It should be short, memorable, recognizable, and ultimately give people a glimpse into what your business does.
Kristin JohnsonWhen we talk about entrepreneurship, about owning and running your own business, there’s a leap of faith that happens there. How do you know when it’s the right time? What can you do to ensure success? While there’s no Magic 8 ball for life, there are things you can do to test the waters and start your entrepreneurial journey without losing your day job.
Liz AchantaIn the vibrant heart of Miami, there’s a salon that stands out not only for its expertise but also for its dedication to transforming personal identity through hair. Led by Peter Rodriguez, the salon is known for helping clients feel confident and comfortable in their own skin through thoughtful, individualized services.
Liz AchantaWhether you work in design full-time or part-time, delving into the arts on a daily basis can lead to these conditions. It’s important to identify what can cause work-related stress and have some ready-solutions to treat it.
Kristin JohnsonWhen we build our wedding registries, or start fresh at a new home, filling our kitchen with new cookware is usually a priority.
Kristin JohnsonAny small business owner who’s serious about making a good first impression online makes it a priority to create a strong brand. The first step in that process is selecting a great domain name.
Liz AchantaWhen you’re building a business grounded in your local community, every detail matters. Just ask the team at Skyline Landscapes, a Boston-based company turning outdoor spaces into places people love to spend time in.
Kristin JohnsonThe Content Farm is a global TV and multimedia development and production company based in Washington D.C. and with offices nationwide. Renowned for its innovative approach and award-winning team of diverse professionals – from business and tech experts to media enthusiasts and creative minds – The Content Farm specializes in crafting “fresh and engaging organic content” across TV, film, music, digital media, and apps.
Kristin JohnsonLooking to launch your own small business? It’s important to cover all your legal bases. Here are key points you need to consider before starting your own business.
Liz AchantaIn New York City, the Nonbinarian Book Bike is a literary haven for queers of all ages, at a time when they need it most. It is, literally, a bright source of hope, and one that’s difficult to miss. Since its launch in July 2023, its creator, K. Kerimian, can be seen riding the bike attached to a gleaming pink mini-library, which was custom-crafted for the project.
Liz AchantaIn the vibrant heart of the Netherlands lives Jake Lefebvre, an all-round creative whose tagline, “JAKE of all trades, master of some,” perfectly captures his dynamic and multifaceted career.
Liz AchantaIn the heart of Lexington, Kentucky, a creative spirit thrives. Katie Ann Marks, an animator specializing in stop-motion and motion graphics, has been living here for the past four years with their partner, three cats, and a yorkie named Tina Waguilera.
Liz AchantaLaura Carpenter, a seasoned social activist and writer, leverages their platform on LAURACARPENTER.GAY to amplify their advocacy through the written word.
Liz AchantaIn the heart of Las Vegas, a social justice storytelling movement is taking shape—one that amplifies the voices of the LGBTQIA+ community and encourages allies champion equality and inclusion.
Liz AchantaFounded in 2022 as a response to book bans and rising hostility toward inclusive education, NoVA Prism Center in McLean, Va., has evolved into a safe haven of support, empowerment, and visibility for Northern Virginia’s queer community.
Liz Achanta.Gay creative says anyone, anywhere, can be an LGBTQIA+ advocate year-round. The key is to focus on authenticity and sincerity.
Heather HancockThis article was originally published on Name.com. .US domains are a great way to give your website an American identity, whether it's to foster a sense of patriotism or just let people know that you've got a presence in the United States.
William FoxDan Lam, co-founder of ProPhoto, knows that first impressions are everything. That’s why he chose the premium domain pro.photo as his brand's online creative home—a decision that helps his business stand out and shows how serious they are about serving photographers.
Kristin JohnsonSuccessful leaders share a lot of common traits. They’re typically intelligent, ambitious, persistent, and organized, to name just a few. And while men and women can both have these attributes, when it comes to being effective leaders, there are many ways the two genders differ.
Kristin JohnsonAs companies grow and expand, many are realizing that a standard domain may no longer suffice in setting them apart. Premium domain names offer more than just a website address; they become valuable digital assets that can enhance brand credibility, increase traffic, and position your business as an industry leader.
Kristin JohnsonAs people become more and more inundated with emails it’s important to monitor your open rate to evaluate what resonates best with your subscriber base and what tactics are working to encourage email opens and clicks. What if your subscribers are trashing your emails instead of reading your content?
Liz AchantaThe history behind International Design Day and how anyone, especially artistic professionals, can commemorate the art of design.
Kristin JohnsonAll of us want to stay in touch with family and friends. And social media sites, like Facebook and Instagram, make it easier than ever to share messages and photos. However, at times social sites can make it challenging for family members of all ages and technical skills to come together.
William FoxTucked away in a quiet suburb of Boston, one singer/songwriter is shaping the future of classical music. William Peacock, a nonbinary American composer, tenor, and countertenor, is not only a prominent figure in Boston’s classical music community, but also an innovator in contemporary composition.
Kristin JohnsonFor Mike Peterson, unleashing one’s creativity to produce eye-catching designs is one thing–but understanding how to meet a company’s marketing objectives through visual branding is quite another. After a decade of working for larger agencies, he left it all behind to pursue his lifelong dream of owning and operating his own marketing and design firm.
Kristin JohnsonIt’s necessary to understand that every, and any business – whether big or small – is now online.
Liz AchantaWhile it might not be the first business purchase on your wish list, securing the right domain name can be a critical decision for a growing business. In fact, choosing to register a premium domain name can support your online branding strategy, build customer trust, boost your positioning against competitors and even become a long-term asset that grows in value over time.
Kristin JohnsonWith volleyball's rising popularity among junior athletes, clubs like the United Volleyball Club in Alabama are stepping up to offer not only competitive training, but also a supportive community and essential life lessons, making it a sport of choice for many aspiring athletes.
Liz AchantaMiami, known for its beautiful beaches and vibrant culture, is undergoing a remarkable transformation into a burgeoning tech hub. Traditionally recognized for tourism and real estate, the city is now making a name for itself in the technology and innovation sector.
Kristin JohnsonAnna Minto, the visionary behind You Are Possible, has dedicated her career to empowering executive women to thrive in fast-paced environments. With a keen focus on major life transitions, such as the challenging journey of becoming a new parent, Anna has not only created a safe and inspiring space for women to grow, learn, and succeed, but also a personal connection that makes each woman feel understood and valued.
Liz AchantaWhen you think about the artistry behind home goods, the words “handmade” and “factory-built” often evoke two contrasting worlds. But in a cozy corner of Brooklyn, New York, Wooj.design merges these realms, blending human creativity with robotic precision. At its heart, Wooj is a home goods store that defies convention by producing stunning 3D-printed lamps with a focus on sustainability and accessibility. Here’s the story behind this innovative brand.
Kristin JohnsonWhen celebrating the heroes of technology and IT, men like Bill Gates and the Steve Jobs get the lion’s share of the glory. However, every computing technology innovation--whether programming code, transistors, personal computers or the internet--has been built by groups of people (usually by borrowing from past ideas).
Liz AchantaWhen it comes to standing out in the crowded world of wedding venues, choosing the right domain name can make all the difference. For Mark Mancini, owner of The Oasis wedding venue in Islamorada that uses oasis.wedding as its website, the decision to go with a .wedding domain was a no-brainer.
William FoxWhen Ebay launched over 20 years ago, it ignited a new wave of ecommerce opportunities. Soon after, Amazon, Etsy and other online marketplaces came about, offering new channels for retail entrepreneurs, local small businesses, independent artisans and side-hustlers to reach their target customers.
Kristin JohnsonWhen you're getting married in some of the world's most beautiful destinations, you don't want Uncle Glen recording your special day on his handycam from the back of the room. Enter Toast Wedding Films, a small wedding film team that's revolutionizing wedding videography in Queenstown, New Zealand. And they're doing it with a web address as unique as their approach: toast.wedding.
Kristin JohnsonCongratulations! You just got engaged. Now it’s time to get down to the real work of planning your big day, starting with your wedding website so that you can keep everyone informed about your progress.
Liz AchantaIn the heart of Las Vegas, a social justice storytelling movement is taking shape—one that amplifies the voices of the LGBTQIA+ community and encourages allies champion equality and inclusion.
Liz AchantaPerch, a Massachusetts-based company, is transforming the weightlifting world with its innovative technology that measures speed and power outputs in the weight room. Owned by Nika Ouellette, Perch is on a mission to revolutionize how people lift weights to ensure safety, intent, and outcomes.
William FoxIt’s important for each post on your page to include eye-catching, high-resolution images.
Liz AchantaWhat if mental healthcare was as natural—and as stigma-free—as going to the gym? That’s the idea behind Oliva, an employee mental health startup based in London. Founded in 2020 by Javier Suarez, Oliva is changing the mental health game.
Liz AchantaArtificial intelligence (AI) has officially moved beyond our smartphones and computers to enhance unexpected aspects of daily life. Take your morning workout routine: While AI might not be the first thing you associate with fitness, one UK-based company is using this technology to revolutionize how people exercise at home.
William FoxIf you’re ready to bring your ideas to life and want to take your brand online, here are the steps you need to follow and tips to keep in mind as you get started.
Liz AchantaSetting a price on your work can be an incredibly hard thing to do as a designer. Price your services too low, and you’ll make less than what you’re worth – and may even start to resent the work you’re taking on because of how little you’re receiving. Price your work too high, and you might have difficulty finding customers. So how do you find that sweet middle ground to charge your clients?
Liz AchantaA domain name is the human-friendly address used to access a website.
Kristin JohnsonIf you’re a business owner interested in increasing your traffic, ranking on Google, and improving your overall content, search engine optimization (SEO) can be the key to accomplishing all the above. But in order to master SEO, you must also master the art and science of keyword research.
Kristin JohnsonThe final days of 2021 are here, so people are super busy, trying to finish all their work before enjoying the Holiday season. It is also the time to plan for all the holiday gifting for family, friends, and colleagues.
William FoxFor Alena Novgorodtseva, photography is an art that she experiences internally before sharing it with her audience on a global scale.
Liz AchantaThere’s a lot of decisions to make when it comes to selecting your wedding bands. For some, metal allergies can take a toll. For others, having something environmentally friendly and ethically-sourced is key. If these factors are impacting your wedding ring shopping decision, or if you’re just trying to find something unique, look no further than OddwoodDesign.
Kristin JohnsonIn the ever-evolving landscape of online business, choosing the right domain name is a crucial step towards success. Among the myriad of domain options available, premium domain names are the gold standard. These are short, memorable, and often keyword-rich domains that not only convey trust and authority but also provide a competitive edge. Check out these smart businesses harnessing the power of premium domain names to propel their success.
Liz AchantaWhether you’ve been two-stepping for years or are a novice to the world of dance, Miami’s Let’s Dance studio has got you covered.
William FoxArtificial Intelligence (AI) has become an omnipresent buzzword in today's technological landscape, sparking both excitement and apprehension. As individuals and small business owners, it's natural to wonder: Is AI taking over? What does it mean for us? How can we harness its power while being mindful of its potential pitfalls?
Kristin JohnsonBuild an online business that offers more than just a product or service. Creating a club that garners a community around your company is a way to build loyalty, boost business and attract new customers.
William FoxAustrian entrepreneur Maximilian Kindler recognized a striking gap in the legal sector - especially in the complex topic of receivables management. With the vision of revolutionizing the market, Kindler founded the incaseof.law platform, which aims to automate receivables management processes while accurately complying with legal requirements.
Liz AchantaOne city that has embraced and thrived in the blockchain revolution is Miami. Known for its vibrant culture and forward-thinking community, Miami is emerging as a hub for blockchain development, fostering innovation beyond the realm of digital currencies.
Kristin JohnsonLaced In Love Photography, led by Junior Garcia, has mastered the art of capturing the essence of special occasions through their lenses in a world filled with fleeting moments. Since its inception in Miami, the business has been dedicated to documenting the unique love stories of couples, marking their special day with stunning visual narratives.
William FoxIn the dynamic world of cyberspace, where each click and view carries significance, the unassuming domain name assumes the role of a silent sentinel, safeguarding the gateway to your online presence. Often underestimated, it serves as the cornerstone upon which your digital empire is erected.
Liz AchantaIn a world increasingly focused on physical health and fitness, the importance of mental well-being often takes a back seat. However, the truth is, mental health is just as crucial to our overall wellness as hitting the gym or eating nutritious meals.
William Fox“Shop local” has become a buzz term–and a badge of honor–for good reason. Although the term has gone mainstream, it’s important to routinely revisit the wide-ranging benefits of choosing a local small business over a large retailer. Reminding ourselves of the impact of our purchases will only inspire us to continue to shop local, and perhaps motivate others to do the same.
William FoxIn today's dynamic real estate landscape, developers and operators often face the challenge of securing the necessary capital to fuel their projects while staying true to their mission of community development and affordability.
William FoxFrom protecting your brand to improving your website’s search engine rankings, there are many strategic reasons to go with .design.
William FoxIn the world of craft brewing, where every pint tells a story and every sip is an experience, Scrubby's Beer stands out as a testament to tradition, community, and the pursuit of excellence.
Liz AchantaThe surge in self-published books underscores the evolving landscape of the publishing industry where authors are increasingly taking control of their literary destinies - and keeping more of the royalties. In this market, independent publishers like Book Whisperer (BookWhisperer.ink) serve as invaluable guides, offering expertise and support to authors navigating the self-publishing process.
Kristin JohnsonNick Turner about the modus operandi that drives his business, Headshot Photography of Sydney; www.headshotphoto.sydney.
Kristin JohnsonIn the digital age, a domain name is more than just a web address; it's a critical component of a brand's online identity. Premium domain names, which can range in value from a few hundred dollars to thousands, play a significant role in shaping a brand's perception and influence. This article will explore the value of premium domain names and why they matter for your brand.
Kristin JohnsonIt all started in 2017, when a scientist and bartender were enjoying a round of specialty drinks: black tea-infused Tom Collins. They wished for a service that would allow them to enjoy the beverage on-the-go or in the park. A business idea began to brew.
Kristin JohnsonIn a world increasingly dictated by rapid consumption and production, finding a space challenging these norms can be a revelation. JustPractice.work, co-founded by Sophie Weston Chien and Amanda Ugorji, is a testament to creative resilience and thoughtful design.
William FoxArtificial Intelligence (AI) stands out as a transformative force, offering small business owners a plethora of opportunities to streamline operations, enhance customer experiences, and drive growth. In this comprehensive guide, we delve into the realm of AI, elucidating its benefits for small businesses and debunking common misconceptions, equipping entrepreneurs with the knowledge they need to harness its power effectively.
William FoxPlanning a vacation in Europe’s largest ski destination can be overwhelming. From finding the perfect activities for your family ski trip to booking the perfect ski chalet, there are endless options. So to filter through it all, Eliot Prince created Courchevel.VIP as a go-to resource.
Kristin JohnsonKeeping up with the latest and hottest social media apps can be tiring. But staying on top of trends can be highly beneficial to your business–and, let’s be honest, delving into any social media buzz can even be fun. That’s why it’s time to brush up on Clubhouse.
Kristin Johnson
Liz AchantaWelcome to the vibrant world of Johanna Boccardo, an artist whose creations are a mesmerizing fusion of geometric precision, tantalizing colors, and luxurious materials.
Kristin JohnsonAfter-effects of the pandemic: Covid-19 had an extreme impact on small businesses. While many businesses of all sizes and across all industries suffered, it’s no secret that many small businesses bore the brunt
Liz AchantaThe digital age has transformed the way we connect, communicate, and express ourselves. While the internet offers unprecedented opportunities for social interaction and community building, it also comes with its share of challenges. For the LGBTQIA+ community, the online world can be both a sanctuary and a battlefield.
Liz AchantaNew websites emerge every day in the vibrant digital landscape, but only some resonate as deeply with their audience as www.so.gay has managed to do since its launch in April. Alex Hughes founded So.Gay as not just a website but a groundbreaking cultural destination, combining premium content with dynamic in-person events.
Liz AchantaSo many advertising agencies and marketing experts focus on reaching specific demographics, be it women, certain cultures or ethnicities. Others specialize in winning over high-net-worth individuals, while others zero in on Gen Zers. But not too many companies have mastered the art of catering to the LGBTQIA+ audience. Matt Skallerud has been on the forefront of this long-overlooked opportunity, having innovated in the LGBTQIA+ digital landscape for more than 25 years.
Liz AchantaLaura Carpenter, a seasoned social activist and writer, leverages their platform on LAURACARPENTER.GAY to amplify their advocacy through the written word.
Liz AchantaKayde “Kay” Piotrowski, is a passionate programmer and software developer, currently working as a Website specialist at GoDaddy where they leverage their expertise in HTML, CSS, and web design to assist clients.
Liz AchantaMUSIC.GAY is a LGBTQIA+ -friendly podcast hosted by Franki Jupiter, a queer musician in the East Bay/San Francisco Bay Area. We chatted with Franki about how this project came to be, why he chose the .gay domain name and much more!
Alex O'KeefeIn the vibrant city of Melbourne, Australia, love knows no boundaries. Nor does Bronte Price, the passionate owner of Gay Celebrant Melbourne (www.gaycelebrant.melbourne). As a Civil Marriage Celebrant, Bronte has dedicated his career to celebrating love, particularly within the LGBTQIA+ community.
Liz AchantaAhh, June. It’s the most wonderful time of the year. That’s right—it’s Pride Month! There are rainbows and events galore as people from all walks of life celebrate love, diversity, and acceptance. It’s a time of celebration, yes. But it’s also a month for reflection and solidarity, as we commemorate the LGBTQIA+ community and its struggles, triumphs, and ongoing fight for equality and acceptance.
Kristin JohnsonSeptember was a special month for the Compton Girls Club (ComptonGirls.Club), as the group celebrated its five-year anniversary. Despite the milestone, it was a markedly tough year for the nonprofit.
Liz AchantaIn the bustling city of Miami, Moka Design Co., is on a mission to transform brands into iconic identities. A husband-and-wife design team with 10+ years in the design and branding industry, their backgrounds include architecture, graphic design, creative management and design consulting.
Alex O'KeefeIf you’re a real estate agent or developer, it’s becoming harder than ever to stand out from the competition. Your online presence is one thing that can help set you apart. And there is nothing easier than using a premium domain name with a local top-level domain (TLD).
Kristin JohnsonFor Rob Brooks, the “RIDE LIFE” is all the more worth living if he can share episodes from his journeys, long after he’s parked his motorcycle.
William FoxChris Pallas and George Klein didn’t start out in the business of horseracing. The two self-proclaimed “regular Joes”—a full-time hospital pharmacist and a retired semiconductor engineer, respectively,—had been lifelong race fans. As a kid who often visited the Belmont Stakes alongside his grandfather, Klein always used to wonder what it would be like to own one of the majestic creatures on the other side of the fence.
James BrownAward-Winning Docuseries 'Cooking with Granny' All Started with a Kimchi Recipe - and a Kickstarter Gone Viral.
Liz AchantaThrough innovative use of 0 maintenance preserved moss, Wildleaf crafts graceful and textured plant spaces, bringing the tranquility of nature indoors.
James BrownIn the vast landscape of the internet, domain names serve as digital real estate, offering unique identities and pathways to online destinations. Over the years, the value and significance of domain names have evolved, with certain trends emerging as pivotal in determining what makes a domain name premium in today's dynamic market.
Alex O'KeefeIf you search for your business’s availability for a .com.au website, it’s likely that you will be unpleasantly surprised—many website names are unavailable, already snapped up. That’s why more and more small business owners are turning to .melbourne domains for their business.
Alex O'KeefeJeff Alexander is on a mission to preserve the culture and history of Brooklyn through his two greatest passions: music and pizza.
James BrownHome gardening offers the power of knowing where your food comes from and the joy of growing it yourself, all while ingesting more healthy vegetables without ever having to open your wallet at the grocery. Altogether, it seems like a win-win-win. So why hasn’t hydroponic farming gone mainstream?
Liz AchantaIn the dynamic world of online business, the quest for a premium domain name is similar to securing prime real estate in a bustling city. A premium domain holds immense value, acting as the digital doorway to your brand. However, amid the pursuit of this digital treasure, several pitfalls can jeopardize the selection process.
Kristin JohnsonFemale entrepreneurs have made many advancements in the small business economy—but the progress did not come easy.
William FoxSaint Patrick’s Day in Boston is a cultural extravaganza, where the city comes alive with vibrant celebrations, parades, and a sea of green. With a rich Irish heritage deeply rooted in the city’s history, Boston ignites with a contagious energy that invites both locals and visitors to revel in the festivities.
Alex O'KeefeBelieve it or not, Americas first successful female entrepreneur was an orphan born to freed slaves.
Kristin JohnsonMedia mogul Kay Koplovitz shattered the industry’s glass ceiling in 1977 when she launched USA Network, where she served as CEO and executive chairwoman until 1998, when it was sold for $4.5 billion.
William FoxUnderstanding how Dropshipping works is much easier than you imagine.
Liz AchantaAs the vibrant city of Sydney gears up for its annual extravaganza: the Sydney Royal Easter Show, which will be held March 22 – April 2 of this year. Anticipation reaches its peak for one of the most unique and beloved events in the lineup – the Pied Piper Duck Show.
Kristin JohnsonDive into th world of Alex Robinson, a filmmaking virtuoso whose lens tells stories beyond boundaries. From WWII bomber restorations to heartwarming connections with therapy horses, Robinson's cinematic journey is a tapestry of extraordinary tales that redefine storytelling in filmmaking.
Chelsea HurleyIn a city (and nation) filled to the brim with big coffee chains, a small-scale cafe like The Bean may be the refreshing jolt every Manhattan neighborhood needs these days.
Alex O'KeefeOnline reviews are important for businesses, particularly smaller ones that lack large advertising budgets. Here’s how to address negative online reviews in a productive way that will help your brand come out looking good.
William FoxIn 2022, Spotify's Wrapped campaign gained global attention and became the most widely shared campaign of its time. This standout success demonstrates the effectiveness of inbound marketing, highlighting its capacity to drive engagement, elevate brand recognition, and foster enduring brand loyalty.
Alex O'Keefe
Kristin JohnsonFor Stephen Glenn Card, the New York Sailing Club isn’t just a boat business for tourists who come and go. Instead, the boutique boating school in southern Brooklyn is a family legacy dedicated to educating the next wave of ocean-lovers about the true art of sailing.
Kristin JohnsonNonprofits usually come into existence because an individual or group feels passionate about giving back; they can’t seem to shush the urge to somehow improve the world, or even a small slice of it. But the will to “do good” is not enough for a nonprofit to produce the right results.
Liz AchantaIn a world saturated with wellness advice and fitness trends, carving a niche and standing out amidst the clutter is no easy feat. For Andy Devaney, the visionary behind Sustain Health, the journey has been a testament to resilience, determination, and an unyielding commitment to his passion for health and fitness.
James BrownIn the heart of Boston's vibrant culinary scene, there's a delightful hidden gem that has been tantalizing taste buds and winning hearts with its authentic Southeast Asian cuisine. Meet Sekali, a culinary venture with a mission to share the rich flavors of Malaysia and Southeast Asia with the city of Boston.
Liz AchantaThe New Year is often accompanied with a rekindled commitment to elevate all aspects of our daily lives. People strive for health, wardrobe, and even spiritual makeovers. But what about a digital makeover?
Kristin JohnsonWith a top-level-domain like .Club, it’s easier than ever to launch your own online subscription startup. Go through the quick checklist to learn whether you should consider starting a subscription club today.
Liz AchantaMax Benedict first discovered his love for art during a drawing class at an alternative school that boasted a hippie Seattle spirit. Benedict went on to specialize in portraits, products, music, and lifestyle photography.
Liz AchantaHoused in Cambridgeshire, Great Britain, David Bailey Design is a visual communications firm who works to showcase the best side of his clients. Having just started his business in 2019, David has a wealth of knowledge and experience in the design industry. And our favorite part? He has a .Design domain!
Alex O'Keefe
Liz AchantaWhen it comes to developing the look and feel of your business website, there are endless options and decisions to be made. Your layout is the like the floorpan of your digital store, so choose wisely!
James BrownOnline reviews might seem like an afterthought to business owners who have to wear many hats and put out daily fires.
Kristin JohnsonLivingto100.club is an oasis of information curated and gathered by Dr. Casciani, over the years through his 30+ years of experience working in nursing homes and as a mental health practitioner/trainer.
Alex O'KeefeIf you want to be successful as a business owner, you need to be able to adapt. In other words, you have to be willing to change your mind and listen to others.
Alex O'Keefe
James BrownOverlooking the safety of our digital spaces is like heading out of town and leaving the front doors unlocked. October is Cybersecurity Awareness Month. In recognition, we’re outlining the ways to secure your digital presence in 2023.
Kristin JohnsonIt’s no surprise that your customers expect to be able to go online and resolve issues and find answers when they buy something from your small business—even if you don’t run an online shopping website.
Alex O'Keefe
Liz AchantaDo you want to start a company in a less risky way? Just ‘turn the key.’
Liz AchantaTrent Fargher never imagined leaving tech and finance for the world of brewing. But in 2008 he did just that, launching Shades Brewing in Salt Lake City, Utah.
Kristin JohnsonSometimes marketing feels like pumping money into a black hole. What’s working? What’s not? How do you maximize your ROI? In this day and age, there is no reason you can’t answer these questions. A plethora of tools exist to provide insight into what is most effective. With a little bit of planning and a few small tweaks to your marketing strategy, you can ensure you’re making the most of every dollar. Here is a list of helpful tips to track your marketing strategies more efficiently:
Kristin Johnson
James BrownSearch engine optimization (SEO) is about more than ranking high in Google search results.
Liz AchantaHere are a few tips to keep your motivation as an entrepreneur hot through those dog days of summer.
Kristin JohnsonBefore the COVID-19 pandemic, there were plenty of businesses that survived solely offline. Now with widespread “stay at home” and “social distancing” guidelines, existing traditional business marketing systems have toppled.
Alex O'KeefeStarting your own business is no small feat. From developing your brand to bringing in customers and, in the last few years, surviving a pandemic, and it’s always an adventure. We spoke with Erin Keys about founding www.TheBench.sydney a workshop and community in Sydney, and what the future looks like.
Alex O'KeefeDiscover how these innovative enterprises in Boston are revolutionizing their local online presence, allowing residents to support local businesses effortlessly.
Kristin JohnsonLet’s face it, the current U.S. political climate is tumultuous to say the least. Grassroots movements and political action groups are organizing like never before.
Kristin JohnsonOver the years, registering the perfect domain name for your business has become more and more difficult – as premium domain names, sought-after keywords and many popular terms and phrases become harder to find.
Alex O'KeefeIf you’re thinking about registering a new domain name, a quick scan of the web will turn up hundreds of results about this topic. You might be wondering what all the fuss is about. Does a domain name really matter that much? The short answer is “yes.”
Kristin JohnsonAlthough his interviews featuring Hollywood heavyweights could be seen on major television and cable networks across the country, Paul Costabile still yearned to build a digital presence on his own terms. He also wanted to highlight his work beyond the red carpet.
Liz AchantaThe subscription business model was originally popularized for giving audiences access to television, movies, and other forms of streaming content, like news. But these days we can rely on creative subscription startups to stock our closets, maintain a steady supply of pet toys, or keep our fridges stocked with sustainable groceries or ready-to-cook meals.
Liz AchantaWhether you’re looking to start a new full-time business, expanding your existing one, or kicking off a side hustle, setting off on a different venture can be chaotic, stressful, and very exciting, sometimes all at the same time. But after years of working with small business owners and entrepreneurs in Boston, the biggest piece of advice we can give is to think of this adventure like the Boston Marathon—it’s a long-distance race, not a sprint.
James BrownIt doesn’t matter if you’re a full-time employee, an entrepreneur, a student, or a freelancer, when it comes to making connections, generating leads, and getting feedback on your ideas, having an extensive network is invaluable.
Kristin JohnsonWhat’s a .vu web address and do I need one? A top-level domain (TLD) is the extension at the end of a website. Some of the most common are .com, .org, and .gov. There are also country code TLDs (ccTLD), like .uk for websites in the United Kingdom, .ca for Canadian sites, and, of course, .vu for Vanuatu.
Kristin JohnsonWith millions of Americans sequestered at home, business communication tools like Zoom are not only saving the day for folks who are working from home, but they have become an essential way for anyone to gather with friends and family and still comply with social distancing guidelines.
Elizabeth AchantaChoosing a domain name is one of the first real “branding decisions” you make online. It’s more than just a web address—it’s how people remember you, find you, and decide whether to trust you before they’ve even clicked.
Alex O'KeefeProperty and real estate are enjoying a post-pandemic resurgence, and the market is hot right now. The only problem? If you’re a real estate agent or developer, it’s harder than ever to stand out from all the others. One thing that can help set you apart is your online presence.
Liz AchantaWhat business owner wouldn’t love getting free traffic to their website? Though technically free, growing organic website traffic does require time and strategic effort.
Liz AchantaNestled in a small town of Pennsylvania, Market Street Trust Design Company is making a big impact.
Alex O'KeefeHaving your own website is one of the most important things for any business, but especially ones with small marketing budgets. Here’s why.
Alex O'KeefeIn a busy city like Miami, differentiating your business from competitors isn’t easy. That’s why Pugachev Luxury Car Rentals chose a .miami top-level domain (TLD).
James BrownIf your site collects and stores users’ private information, it’s crucial that you take precautionary measures to protect your clients’ data.
Liz AchantaComparison site GoCompare is officially rebranding to Go.Compare. Here’s why the popular UK brand is betting on the new top-level domain.
Kristin JohnsonWe learnt a lot about capturing the right headshot when we quizzed Nick Turner about the modus operandi that drives his business, Headshot Photography of Sydney; www.headshotphoto.sydney
Elizabeth AchantaWhether you're launching a small business, starting a blog, building an online store, or creating a personal portfolio, your domain name is one of the first decisions you'll make. Yet many people aren't entirely sure what a domain name actually is, or why it matters. In this guide, we'll explain what a domain name is, how domain names work, the different types of domain extensions available, and how to choose the right domain for your website.
Alex O'KeefeWhile you have certainly seen the most traditional domains, like .com, .org, and .biz, today the world of domain names is so much more diverse. In fact, domain names that are made for certain areas of the world are becoming increasingly popular. Enter .boston – the domain made for the city of Boston.
Kristin JohnsonAccording to FORBES, ‘With women now making up a whopping 40% of new entrepreneurs, it’s clear that more women are turning to entrepreneurship than ever before.”
Alex O'KeefeWhat’s in a name? When it comes to the web address for your Miami business, everything. More and more, business owners are choosing to use .miami for their business URL and it’s easy to understand why.
Alex O'KeefeWith the new year comes new thoughts about how one should go about growing and developing in the workplace, making it a perfect time to consider a career coach.
Alex O'KeefeOne of the most important parts of owning a business is being able to reach customers. In an increasingly online world, that means having a website address that’s simple to find, simple to remember, and simple to type. But today, that’s often easier said than done.
Liz AchantaThe wedding website has become just as essential as the wedding invitation itself. Design a website for your wedding guests to peruse before the big day to make wedding planning a little less stressful.
Liz AchantaIt’s still early enough in the year to take charge of your freelance gigs or artistic career. But does your online presence reflect the best of your work? A professional and impressive online portfolio is of course central to ensuring you thrive in 2023 and beyond.
Kristin JohnsonEveryone loves regularly receiving packages at our doorstep, so why not consider sending a subscription club membership as a gift this holiday season? Subscription box clubs are a great way to sample new products that have been curated by experts.
Alex O'KeefeIf one of your goals this year is to start or grow your business, we’re here to cheer you on—and to let you know one of the best decisions you can make for your online presence as a Sydney-based business.
Alex O'KeefeIn recent years, the .boston domain extension has become increasingly familiar to Boston area residents. Thousands of businesses including consultants, landscapers, musicians, and at least one professional witch are using this “top-level domain” to stand out amid a microbusiness boom that’s been underway in the area and across the United States since the pandemic began.
Liz AchantaAlthough it is often portrayed as a competitive and elite sport, Susan Hodgson says rowing is actually an ideal option for people of all levels and ages.
Alex O'KeefeThere are more than 1.7 billion websites that exist on the Internet today. So, how can one stand out in this crowded, digital universe? Believe it or not, online strategic branding all starts with picking the right web domain.
Alex O'KeefeLearn how these businesses are making it easy for Bostonians to shop local – even when shopping online.
Liz AchantaWhile it seems like trust in the web is at an all time low, now is a great time to get to understand the elements of a trustworthy and credible website.
James BrownIf you want your website to attract potential customers, don’t overlook the value of meta tags. Search engines use meta tags to interpret exactly what your website is all about.
Kristin JohnsonPersonal branding has become your ticket to success in today’s world. Showcasing the qualities that make you a leader, building your online network, highlighting your experience, jobs, projects and passions.
Liz AchantaWe’ve scoured the internet for some of the most innovative, free resources for entrepreneurs who want to add a little something special to their projects themselves.
Alex O'KeefeWhether you’re looking to grow your business, learn more about your industry, or expand your professional contacts, networking is incredibly useful. To help you take that first step, we’ve put together some helpful tips and templates so that you’ll have no trouble becoming a networking pro.
Lori Anne WardiIt doesn’t matter if you’re already chasing your dreams, pursuing your passion, and fulfilling your potential,or if you’re just getting started and can’t wait to let the world know who you are. This blog post is for you.
Kristin JohnsonIf you’re new to search engine optimization (SEO), it can seem complicated with technical details. However, mastering some SEO basics is really quite simple. Here are some of the easiest ways to ensure your small business website is visible to all search engines.
Alex O'KeefeA 20 minutes or less routine to maximize getting in the right mindset. From the time your alarm goes off to the time you hit the door.
Kristin JohnsonWith more than 300,000 people, Vanuatu is a nation with a wide variety of businesses and services to offer. When it comes to websites, however, the uptake has been quite low. But with international travel and business taking off once again after the pandemic, there’s never been a better time to get your Vanuatu-based business online with a .vu web address, no matter what your industry.