Your small business is located in one of the best cities in the world. The home of amazing sports teams, fantastic universities, incredible food, fabulous sights—so shouldn’t your website address reflect that?
In case you missed it, businesses operating in Boston can now skip the .com and get a .boston website. That’s right, you can have your city’s name right in your web address, joining globally renowned cities like Sydney, Miami, and yes, New York City. How good is that?
Why would you want a .boston domain name? For starters, there’s no having to add random names or locations before the dot to distinguish your business from others with a similar name. Using a .boston lets visitors to your website know exactly where you’re located. It also makes it easy to own an entire online category, like the folks behind travel.boston. It’s simple, it’s easy to remember, and it showcases the star—Boston!
Because .boston is a new domain name, it’s likely you’ll be able to snag your preferred website name. That’s the case for Seed Boston, a local florist whose website is at seed.boston. “Seed” is used in quite a lot of iterations, and it would be tedious to find a new spin for it that’s still available. Except, that is, if you’re located in Boston. Seed.boston was available for florist Sarah Kim. It’s easy to remember, tells potential clients exactly what area she services, and looks good.
A .boston is also a great choice if you’re the local arm of a bigger group of businesses, like doc.boston. They’re part of Doc.World, a global network of international film festivals. And no shade to London who got stuck with doclondon.org, but the Boston arm of the festival was able to register doc.boston—perfect.
A .boston address can also make it easy for people to find your business online, thanks to the location being right in the web address. Just ask teambuilding.boston. There’s no confusion about what they offer and where. But because Google loves specificity and location details, when people search for team-building activities in Boston, teambuilding.boston will show up high in search results.
If you’d like to get your own .boston web address, it’s never been easier. Search for your preferred website name and register it right here on GoDaddy. That’s all there is to it!
Already have a website but still want to take advantage of using a .boston? You can still register your preferred name and have it redirect to your existing website. This is a strong option for small biz owners who want something short and snappy for marketing campaigns or perhaps want to advertise to people currently outside Boston.
Whatever your business, if it’s in Boston, we’ve got your back. Get your .boston address today.