Perch, a Massachusetts-based company, is transforming the weightlifting world with its innovative technology that measures speed and power outputs in the weight room. Owned by Nika Ouellette, Perch is on a mission to revolutionize how people lift weights to ensure safety, intent, and outcomes. This cutting-edge device is utilized by a diverse range of users, including professional teams, college and high school teams, military bases, sports performance facilities, and even home gym enthusiasts.
For users, the product is simple: Perch cameras mount seamlessly to weight racks in order to monitor performance. The cameras are non-invasive, and works with existing equipment. The information recorded from the cameras then connect with Perch’s suite of software which provides live feedback, real-time performance insights, and historical data analysis so users can plan, evaluate, and train – all in a single product.
"Perch exists to impact the way everyone lifts weights," says Nika. "We create a device that measures speed and power outputs in a weight room, changing the way people lift weights to ensure safety, intent, and outcomes." The company aims to bring weight room technology into the 21st century, and their dedication to this mission is evident in their rapidly growing customer base.
One of the biggest challenges Perch faced was educating the market about Velocity Based Training (VBT), the core technology enabled by their product. "Educating the market was huge," Nika explains. "Even in three years, we have come a long way as a brand, and a lot of that has to do with our ability to educate investors, coaches, athletes, and the like about VBT and our product as a whole."
Perch takes immense pride in their partnership with LSU Football, which became their first major customer in September 2019. "They believed in us as a company and product early on," Nika recalls. "They won the National Championship that year, and it helped launch us on a national stage as a brand." This milestone not only validated Perch’s technology but also showcased its potential to make a significant impact in the sports world.
Nika advises aspiring entrepreneurs to "work hard, be patient, and never ever forget to celebrate the wins as they come." This philosophy has been instrumental in Perch’s journey, helping them navigate challenges and celebrate their achievements along the way.
Choosing the right domain name is crucial for any brand, and for Perch, the .fit domain was a perfect fit. "We chose .fit because it suited our brand and helped us explain what we do," Nika shares. "At this point, it is synonymous with our company. People call us Perch Fit, and all of our social handles are Perch Fit as well. It embodies our company!"
For those considering a .fit domain, Nika’s advice is simple: "Make sure it suits your brand, then make it part of your brand. Embrace it!" The .fit domain is ideal for gyms, fitness centers, coaches, trainers, and sports/fitness products, providing a clear and concise way to communicate your brand’s focus.
Perch is not just a company; it’s a movement that’s changing the way people approach weightlifting. With a strong mission, a dedication to education, and a strategic use of the .fit domain, Perch is poised to continue making waves in the fitness industry. Whether you’re a professional athlete, a coach, or a fitness enthusiast, Perch’s innovative technology is designed to enhance your lifting experience and bring your training into the future.