Ahh, the New Year. It’s a time of sunshine and possibility, with the whole year ahead. If one of your goals this year is to start or grow your business, we’re here to cheer you on—and to let you know one of the best decisions you can make for your online presence as a Sydney-based business.
Whether you’ve decided to start a side hustle, are ramping up a side project, or consider yourself a seasoned entrepreneur, your website will be one of the most important parts of your business, and one that you should dedicate time and energy to. The one site you have complete control over is your website.
Because even though social media is likely to play an important role in your branding and advertising strategy, your owned space on the internet is super important. Social media sites can change with different leadership (have you seen what’s happening on Twitter recently?!), features you come to rely on can be changed, and algorithms can shift.
Having a website is crucial, and choosing the right web address can make or break your success. Your URL is one of the ways you’ll make your business stand out while ensuring that people remember the name. And as a proud Sydney sider, what better way to set your business apart than with a .sydney domain name?
Using .sydney for your website gives people an instant understanding of where you and your business are located. At a time when savvy shoppers are eschewing big brands and opting for local, it lets your potential customers know that you’re based not just in Australia, but in the same city as them. That means no wondering if you ship to them or if your services are local—.sydney does the work for you.
Another really helpful perk of choosing .sydney is that you’re building key search terms right in your web address. When people Google your business or similar services, it’s likely that you will rank higher in search results because it’s clear that you service the area that person is in. Think about how many times you search for terms like “best bar Sydney” or “best ice cream shop Sydney.” With a .sydney domain, that location is right there in your address.
Finally, with a new business, it’s all about being memorable and catchy, so that when people see your brand, whether it’s through an ad, a website, or word of mouth, they remember it. That’s much easier to achieve when you choose a .sydney web address because there are so many more names available. .sydney, which is new, fresh, and still has lots of web addresses, including premium names, still available. Instead of getting stuck with a long website URL because it’s all that you could find, you can likely get your top pick with a .sydney.
Showing your pride in being part of the world’s most iconic city’s, having a memorable web address, getting built-in search terms, and having your choice of names? There’s no doubt that choosing your .sydney domain name is the way to start your new year and new business.