No matter where you are in Melbourne, you’d be hard-pressed to take a stroll and not see several construction sites. Property and real estate are enjoying a post-pandemic resurgence, and the market is hot right now. The only problem? If you’re a real estate agent or developer, it’s harder than ever to stand out from all the others. One thing that can help set you apart is your online presence. And nothing makes it easier than using a premium domain name with a local top-level domain (TLD).
What are premium domain names?
Domain names are the part of your web address before the full stop. As more websites are created, the number of available domain names has decreased, which means it’s possible that you might not get your first (or second, or third…) choice when choosing a domain name.
Instead of long, unwieldy names, premium names are short, sharp, and just one or two words long. They may be slightly more expensive than your average domain name, but the extra money you might pay is worth it thanks to the extra benefits that premium names offer.
How do premium names help my real estate business stand out?
With property and real estate, people’s interactions with your brand might be fleeting. They might be stopped at a light and see a development or walk by a site on their way out on the town. Advertising with a premium domain name, like realestate.melbourne, is memorable and increases the likelihood that people will be able to find you later. It also means there’s less chance of someone inputting your web address and getting an error because they’ve misspelled the name or remembered it incorrectly.
Premium domain names, when combined with an innovative TLD like .melbourne, also make it clear where your property or development is located. There are many suburbs with the same name but located in different states. Adding a location-based TLD means that when people get in contact, you can be sure that first hurdle has been cleared.
Searchability is also a key factor in people being able to find you—and your properties—online. With a premium name that encompasses an entire category, like realestate.melbourne, or a region, such as doncastereast.melbourne, it’s much easier for someone to find your business when they do a Google search. Two main keywords are in the web address, which can mean higher rankings and reduce the risk that when a potential client searches for you, they don’t find you—or they end up discovering a competitor.
This may all sound good, but if you’re a well-established business that already has a website presence, you may think that it’s too late to use a premium name. You’re in luck, because an important fact about premium domain names is that they don’t have to be your only domain name. You can choose a premium domain name, like ringwoodeast.melbourne and have it redirect to your existing site. That gives you the brandability you need when advertising while not having to create an entirely new website.
How do I get a premium domain name?
Getting a premium domain is simple. Just search for your perfect domain here then select one of our retail partners to get you started. You’ll then be taken off-site to finish the process with your chosen Retailer.
- houselandpackage.melbourne
- ringwoodeast.melbourne
- doncastereast.melbourne
- west.melbourne