When founders start searching for a domain, they often find that the .com they want isn’t available or doesn’t feel right. That’s especially true for entrepreneurs outside the United States, where local naming conventions and global availability can clash.
For TDM Health, a Serbian medtech startup working in the specialized field of Therapeutic Drug Monitoring, tdm.health felt like the address that matched the company’s identity without compromise. As founder Marin Jukic put it, “The name of the company was TDM Health, and it was cool to have tdm.health as the address rather than tdmhealth.com.”
Building trust in a sector where habits are hard to shift
TDM Health focuses on helping doctors personalize pharmacotherapy and determine appropriate medication doses for patients. The mission is clear: “We help doctors to personalize pharmacotherapy and find the best medication dose for their patients.”
Because the work supports clinical decision-making, the team knew their online presence needed to be easy to find, easy to remember, and aligned with the healthcare space.
Reaching doctors wasn’t simple. Jukic explained that “it is difficult to change doctors’ habits, and medtech is a tough industry.” Many clinicians rely on established routines, so new tools need repeated contact, useful information, and credibility before they’re considered.
TDM Health approached this reality by producing educational content, staying active on social media, and showing up at expert conferences. Jukic described inertia as “always key competitor for any MedTech startup,” which shaped how the team prioritized communication early on.
Consistency paid off. Through surveys and face-to-face conversations at conferences, TDM Health collected insights from 600 of the 800 psychiatrists working in Serbia. Jukic shared that the team “managed to collect the relevant information” and gained a complete overview of their market segment in six months. He noted that “it takes years for big pharma to do what we have achieved in six months,” which underscored how valuable direct outreach can be for a young company.
Why the .health choice supported TDM Health’s visibility
The domain decision wasn’t a branding flourish. It was a practical choice that made the company’s purpose immediately understandable. Instead of using longer combinations like tdmhealth.com, TDM Health chose tdm.health, which matched their name and field in one step.
It reduced friction for clinicians who already operate in a detail-heavy environment and gave the team a domain that felt natural to share during presentations, surveys, and online content.
This is where the story has broader value for global founders: specialty domains like .health give entrepreneurs around the world more flexibility when naming a business online. They offer meaningful, available options that don’t force companies to adjust their identity just because a standard extension isn’t accessible. TDM Health’s choice shows how a precise domain can support early awareness without adding complexity for users.
For other founders looking for inspiration, Jukic’s guidance is straightforward: “Listen to your clients and determine what they need. Everything else is irrelevant. Investors and grants will come and go, but if clients’ needs are met, you will survive.”
For TDM Health, choosing a domain that fit the company’s purpose made it easier for those clients to find them and stay engaged with their work. It’s a practical reminder that the right name on the (virtual) door can support momentum in ways that aren’t always obvious at the start.