In a world increasingly dictated by rapid consumption and production, finding a space challenging these norms can be a revelation. justpractice.work, co-founded by Sophie Weston Chien and Amanda Ugorji, is a testament to creative resilience and thoughtful design. We chatted with the dynamic duo to delve into the journey, vision, and unique ethos of justpractive.work, exploring how they are weaving innovation with societal narratives.
Inspiration and Beginnings
justpractice.work emerged from the successful completion of "Soft City," a textile mapping series that marked Amanda and Sophie's initial collaboration. "just practice is a record of our creative collaborations," they explain. The project was about producing beautiful work that addresses more significant spatial and societal issues and sets the tone for their future endeavors.
Transitioning from conventional industry practices to a more conscientious practice has been challenging. Amanda reflects, "As cultural workers, our industries are tied to larger systems of extraction and oppression." Their primary challenge has been to disentangle from these harmful legacies while creating opportunities for their community and creativity to flourish.
Mission-Driven Design
The mission at justpractice.work is clear—to leverage their combined expertise in architecture, landscape architecture, and planning to tackle pressing spatial problems. "Our aim is to use our design skills to think through pressing spatial problems," Sophie states, reflecting a deep commitment to positively influencing societal structures.
One of their proudest moments came when justpractice.work was exhibited at the Boston Public Library. "It was a special moment having both Amanda’s grandma and my mom there, alongside many friends and supporters," Sophie recalls. This event not only validated their hard work but also showcased their impact on an appreciative audience.
Words of Wisdom
When asked for advice for aspiring creators, the founders emphasize the importance of just getting started. "We bought our domain before we got funding for our first project," Amanda notes, underscoring the belief in their collaborative potential and commitment to their vision. This proactive approach has been crucial in navigating the unpredictable waters of creative work.
Setting up a successful collaborative practice goes beyond mere aesthetic considerations. It involves establishing values, understanding the target audience, and prioritizing information. "Know who you want to communicate to and understand the hierarchy of information," advises Sophie, highlighting the strategic underpinnings of effective communication and brand development.
Why justpractice.work?
Choosing the ".work" domain was a deliberate decision aligned with their brand ethos and goals. "We wanted to be distinctive and establish our creative practice as a freelance business," Amanda explains. The choice reflects their focus on "just practice," emphasizing the ongoing nature of their work and dedication.
Through justpractice.work, Sophie Weston Chien and Amanda Ugorji are not just practicing design; they are redefining it. With every project and collaboration, they are setting new benchmarks for what it means to embed care and resistance within art and design, truly making a mark in a world that often overlooks such values.