Domain Glossary
Domain Hack
A domain hack is a creative use of a domain name and its extension where the top-level domain (TLD) becomes part of the word, phrase, or brand name itself. Instead of treating the extension separately, it is incorporated into the overall spelling to create a shorter, more memorable web address.
Back to GlossaryExamples include
del.icio.us
bit.ly
pla.yt
Why Domain Hacks Matter
Create shorter and more memorable web addresses
Build unique, creative brand identities
Increase brand recognition and recall
Help businesses and creators stand out in crowded digital spaces
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