Domain Glossary
Defensive Registration
Defensive registration is the practice of registering multiple domain names related to a brand, business, product, or personal name in order to protect it from misuse by others. This often includes securing alternate domain extensions, common misspellings, variations of a brand name, or geographically specific domains.
Back to GlossaryExamples include
brandname.club
brandname.health
brandname.vip
Why Defensive Registration Matters
Protect a brand from cybersquatting or impersonation
Reduce customer confusion caused by lookalike websites
Protect online reputation and brand trust
Support future growth into new markets, products, or regions
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