Domain Glossary
Cybersquatting
Cybersquatting is the practice of registering, purchasing, or using a domain name that is identical or confusingly similar to a brand, company name, trademark, or public figure with the intent to profit from it. This can include trying to resell the domain at an inflated price, divert website traffic, or take advantage of a brand’s reputation.
Back to GlossaryExamples include
Registering brandname-store.com before a company owns it
Purchasing a misspelled version of a popular website such as amazn.com to capture accidental traffic
Buying domains related to a newly launched business in hopes of selling them back to the owner
Why Cybersquatting Matters
Protect or threaten brand identity online depending on who controls the domain
Create confusion for customers and website visitors, and divert traffic away from legitimate businesses
Increase costs for brands that need to recover or secure domains
Lead to legal disputes involving trademark rights and domain ownership
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