Domain Glossary
Brand TLD
A Brand TLD (brand top-level domain) is a custom domain extension that is owned and operated by a specific company or brand. It is a type of gTLD (generic top-level domain) that replaces traditional extensions like .com with a branded namespace used exclusively by that organization.
Back to GlossaryExamples include
.microsoft
Microsoft
.godaddy
GoDaddy
Why Brand TLDs Matter
Strengthen brand identity by turning the domain extension into the brand itself
Improve trust and authenticity by reducing impersonation or fake domains
Create a controlled digital ecosystem where all subdomains are owned and verified by the brand
Support cleaner, more memorable URLs for marketing campaigns and global navigation
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