When Ruchi Patel set out to build her design portfolio, she knew it had to do more than list past projects. It needed to reflect her work, her creativity, and the city that shaped her. The result is ruchi.boston, a personal site that showcases her UX skills while giving a nod to the place she calls home.
“I absolutely adore the city of Boston and always will,” she said. “I feel like it lets employers know where I’m from, which is a nice little touch. It’s also easy to remember.”
For creatives like Ruchi, a personal website can serve as a digital studio, CV, and gallery. Choosing a domain like .boston adds a layer of identity, one that feels local, memorable, and personal.
Creatives benefit from having a space of their own
A website offers flexibility and creative freedom that platforms like LinkedIn and Behance can’t provide. Ruchi, who is currently pursuing a career in UX design, said having her own site was expected in the field she’s aiming to enter. “Almost every job asks for a personal portfolio link,” she explained.
Writers might use a website to share recent publications, pitch packs, or a blog. Visual artists and illustrators often set up galleries and booking tools. Musicians, podcasters, and filmmakers can host samples or contact forms. Even those using social media or freelance platforms benefit from having a centralised home for their work.
“A website showcases skill more than a CV can,” Ruchi added. “It also shows your own personal style or strengths.”
A .boston domain offers more possibilities
Many people run into roadblocks when trying to register a straightforward .com domain. The most obvious names are often already taken, which can lead to long, hard-to-remember alternatives.
For those living in the greater Boston area, choosing a .boston domain gives you access to more availability. It becomes easier to find a name that fits your brand or project without adding unnecessary punctuation, numbers, or awkward spellings.
There’s also a clear sense of identity built into the extension. Using .boston signals your connection to the city and aligns your work with a local community that values creativity, innovation, and entrepreneurship. It can also support your positioning if you work with Boston-based clients or want to build visibility with local employers.
For Ruchi, the .boston domain adds a sense of identity to her work and a clear connection to the place she’s proud to call home. Her website reflects where she’s headed and the kind of designer she’s becoming—local, thoughtful, and ready to make her mark.