If you’re ready to bring your ideas to life and want to take your brand online, here are the steps you need to follow and tips to keep in mind as you get started.
How to Build Your First Online Store
Decide on Your Platform
Choose whether you want to create a website or an app.Find the Right Team
You’ll need a designer and a systems engineer or web developer. If you’re interested in doing it all yourself, try using templates offered by platforms like BigCommerce, Shopify, Wix, Weebly, or specialized e-commerce plugins from WordPress.Select a Payment-Friendly Platform
Make sure your chosen platform supports various payment methods, order shipping notifications, and a shopping cart.Choose a .CO Domain
If you’re a business based in Colombia or intend to do business there, using a .COM.CO domain is recommended. This extension can help improve search engine ranking within Colombia since it signals a local connection.The .CO domain isn’t just recognized as a Colombian extension; it’s also associated with terms like “Commercial” or “Company,” which is why it’s popular globally.
Set Up Multiple Payment Methods
Research which payment methods your audience prefers and choose more than one so customers always have access to your products. We recommend platforms like MercadoPago, PayPal, or PSE. You can also offer cash-on-delivery options at authorized locations.Make sure to clearly communicate any additional shipping costs to your customers.
Enable Reviews and Customer Support
Give your customers the option to ask questions and share feedback on the products you offer.If your brand already has a Facebook profile, activate the chat feature and specify your availability. Facebook rates your page’s response speed, so it’s important to reply promptly.
To build credibility, include customer reviews from social media directly on your website—both positive and negative reviews can help you understand your product’s strengths and areas for improvement.
Attracting Customers with a Standout Online Store
Style Factory Productions suggests using keywords in your business description and keeping it short, clear, and engaging.
Additionally, Entrepreneur recommends creating a vibrant catalog with unique, detailed images for each product. Remember, “first impressions matter.”
Use Google Trends to find out which keywords are popular in your area and how people search for products in your sector.
Encourage your social media community to visit new content on your site, and keep them updated on any fresh offerings.
If you’re not ready to create a full website yet, start with social media. It’s a great way to build a customer community and establish your own database.